Privacy Policy

PRIVACY POLICY
Effective Date: May 21, 2025
At Baron de Hirsch – Back River Cemeteries Inc.  (“BDH-BRC”, “we”, “us”, “our”), we respect your privacy. BDH-BRC recognizes that it must maintain and use your personal information and the information related to deceased responsibly. We have created this privacy policy (the "Policy") to demonstrate our firm commitment to your privacy and security, and to advise you about the collection, use and disclosure of personal information provided when you interact with us by telephone, through the Site, by mail or other means (electronic or otherwise). Our Policy also provides you with the ability to "opt-out" of providing personal information that you do not wish to provide and to access, change or remove any of your personal information which has been collected by us. BDH-BRC will not collect, use or disclose your personal information other than in compliance with this Policy.
By providing any of your personal information to BDH-BRC, including information obtained by us during your visits to or use of the website, other BDH-BRC sites or microsites, social networking websites and web pages such as Facebook, Twitter, Instagram, YouTube or any other online site on which BDH-BRC maintains a presence in connection with BDH-BRC's activities (collectively, the "Site"), you hereby agree to all of the terms and conditions of this Policy and consent to the collection, use and disclosure of your personal information as described in this Policy. Please note that except as is set forth in this Policy, we reserve the right to share anonymized and/or aggregated data acquired by us through your provision of your personal information with third parties.

Contents

WHAT IS "PERSONAL INFORMATION"?

  • WHAT INFORMATION IS COLLECTED BY BDH-BRC?
  • HOW IS MY PERSONAL INFORMATION COLLECTED?
  • HOW IS MY PERSONAL INFORMATION USED?
  • TO WHOM MAY MY PERSONAL INFORMATION BE DISCLOSED?
  • PERSONAL INFORMATION OUTSIDE OF CANADA
  • THIRD PARTIES & THIRD PARTY WEBSITES
  • HOW DOES BDH-BRC STORE AND SAFEGUARD MY INFORMATION?
  • WHAT IS "PHISHING"?
  • CHILDREN
  • HOW DOES BDH-BRC MANAGE CONSENT, AND HOW DO I EXERCISE MY CHOICES?
  • HOW CAN I ACCESS OR CHANGE MY PERSONAL INFORMATION?
  • CONTACTING US

WHAT IS "PERSONAL INFORMATION"?
"Personal information" is any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual ("individual" or "you").  This includes deceased individuals buried at  BDH-BRC, and individuals  who have reserved a burial rights through BDH-BRC or one of its affiliates members. Personal information may include, for example, your name, contact information, email-address, date of birth, date of death and information relating to your account with us (as the case may be). Information that is aggregated and/or de-identified and cannot be associated with an identifiable individual is not considered to be personal information.
WHAT INFORMATION IS COLLECTED BY BDH-BRC?
Personal information we collect may include:

  • Identifiers and contact information, such as your name, email and postal addresses, telephone number, and information regarding plot reservations or next of kin of the deceased who are buried at one of our cemeteries;
  • Demographic information, such as your dates of birth and death;
  • Transactional information,  payment card details, donation amounts and donation history,
  •  Images and video recordings, such as those collected by security cameras when you visit our cemeteries or offices,
  • Browsing activity on our Site, such as pages and events viewed, clickstream data, account login events, preferences, and IP addresses if it can identify you as an individual;
  • Geolocation information collected when you use our Site;
  • Any other information you provide to us.

HOW IS MY PERSONAL INFORMATION COLLECTED?
Directly from you
We collect personal information directly from you when you provide information to us, including in the following ways:

  • Purchasing  burial rights to a grave 
  • Purchasing burial fees
  • Inquiring or purchasing florals for  grave
  • Inquiring or paying for repairs to a grave,
  • Placing a monument on a grave, 
  • Donating, 
  • Communicating with us by telephone, e-mail or otherwise,
  • Collecting biographical, photos and videos from the next of kin of the deceased and posted on our website. 

From third parties
We will also collect personal information from third parties, including but not limited to partners or individuals who are arranging funerals services, post funeral service, funeral homes, monument suppliers,  affiliates members, Agence Ometz, rabbis/clergy and synagogues. 
As a result of these actions, you or such third parties might supply us with personal information, such as your name, date of birth date and/or date of death of a loved one, e-mail and postal addresses, telephone number(s), credit card information and financial information and in certain circumstances, your comments, suggestions, ideas, opinions and individual preferences. 

Through Online Technologies
Each time you visit the Site, including when you scan a QR code on a burial monument and are directed to information about the deceased on our Site, the following information may automatically be obtained and compiled: your internet protocol (IP) address and the domain name registry information associated with that IP address; identification of your internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately prior to accessing the Site; your entire query (if any) that was entered into a search engine which led you to the Site; and any other "click stream" data. This information may be stored in our log files.
Additionally, the complete record of your actions at the Site, including all pages visited, the time spent on each page, the information sent or received, and the names of all files uploaded or downloaded is collected. This tracking information may be compiled by us in the aggregate and be made available to third parties in order to identify demographic data regarding our users.
The technologies we use may include:

  • Cookies, which are small data files that are saved on your computer when you visit a website so that information can be saved between visits, such as your login credentials or language preferences. For example, cookies allow you to log in quickly when you visit our Site. In certain cases, this information is only kept during the session and is deleted when you close your browser. In other cases, the information is stored on your hard drive and, upon your next visit to the Site, the cookies are used to recall such information. Cookies may store a variety of information, including, a unique user ID that can be used to track the pages of the Site you have visited and the number of times that you view a particular page or other item on the Site, login or registration information and your preferences and your transaction history, where available.
  • Web beacons and pixels, which are techniques used to track who is visiting a web page or has opened an e-mail. This allows us to understand your online behaviour, monitor our email delivery, and provide you with interest-based advertising. These tools also allow our third-party tracking tools to gather information, such as your IP address, and provide this back to us in an anonymized, aggregate form (i.e. in a manner that prevents us from identifying you personally). Aggregate information refers to personal information compiled and expressed in a summary form where no personal identifiers are included.
  • Other technologies, such as analytics engines, which pull usage data from multiple sources and help manage and collect this data to use for personalization or customization of content and other methods to gain insights into our customers' needs and preferences.

HOW IS MY PERSONAL INFORMATION USED?
We use your personal information for the following purposes:
Providing Programs and Services
We use your personal information in order to provide programs and services, such as:

  • Arranging funerals;
  • Annual floral orders;
  • Prepaid floral agreements;
  • Prepaid floral charges;
  • Plot reservations with affiliates and BDH-BRC;
  • oordinating the placement of a monument;
  • Coordinating the repair of a gravesite or monument;
  • Cataloguing plots for deceased or reservations which you are associated;
  • Track floral orders and grave/monument repairs; 
  • Verifying your identity;
  • Fundraising; 
  • Processing your transactions and providing charitable tax receipts;
  • Taking or verifying instructions from you;
  • Presenting our Site and its contents to you;
  • Providing you with information that you request from us;
  • Creating, administering, and maintaining your account within the cemetery management systems; 
  • Fulfilling your requests and responding to your inquiries.

Managing Our Operations

We use your personal information to manage our operations, for instance:
Managing the operations of the cemetery;

  • Deploying and managing our information technology applications and systems, including managing our Site;
  • Notifying you of changes to our services, terms, conditions, or policies and to provide you administrative messages, updates, legal notices, technical notices or security alerts;
  • Maintaining the security of the public, our users and our employees;
  • Protecting ourselves and third parties from errors and fraud;
  • Maintaining our services;
  • Meeting our contractual, legal and regulatory obligations

Marketing
We use your personal information to inform you about news, programs, services, events, donation opportunities, surveys or initiatives offered by the BDH-BRC We may do this by communicating with you in a variety of ways, such as by email, telephone, and direct mail.
If you no longer wish to receive commercial electronic messages, please let us know by following the unsubscribe directions provided in every commercial electronic message. For more information on managing your preferences, please see "How does BDH-BRC Manage Consent, and How Do I Exercise My Choices?", below.
Conducting Research and Analytics
We may use your personal information in order to conduct research and data analytics by tracking and analyzing current or previously collected information for the following purposes:

  • Improving or developing new services;
  • Managing and developing our operations;
  • Understanding how visitors interact with our Site and ensuring it works correctly.
  • When possible, we will use your information in an aggregated and/or de-identified format.

TO WHOM MAY MY PERSONAL INFORMATION BE DISCLOSED?
We will not disclose your personal information to any non-affiliated third party without your prior consent, other than as provided below:
We may share your information with funeral homes, affiliates of BDH-BRC, Monument suppliers, and next of kin of deceased, Rabbis/ Clergy, Agence Ometz, rabbis/clergy and synagogues, in the course of communicating with these third parties concerning burial services, gravesite preparation and other services provided by BDH-BRC.  

We may share information with BDHCF and Ometz in relation to indigent evaluation and burials.

  • We may make information about the deceased accessible on our Site. Information about the deceased may include funeral and monument unveiling times, the date of death, burial location and a photo of the monument.
  • We may share information with contractors, service providers, and other third parties we use to support our operations (for example, to assist us in providing our services, manage our information systems or provide technical support). We require these service providers to limit their access to and/or use of personal information to what is required to provide their services and adhere to confidentiality as well as security procedures and protections.
  • We may decide to transfer all or part of our operations or activities to a third party, to merge with another entity, or to engage in another form of legal transaction. If your personal information is required in connection with any such transactions, we will comply with the legal requirements for the disclosure of personal information and ensure that the handling of your personal information complies with applicable privacy legislation in Canada.
  • Applicable laws may permit or require the use, sharing, or disclosure of personal information without consent in specific circumstances (e.g., when investigating and preventing suspected or actual illegal activities, including fraud, or to assist government and law enforcement agencies). These circumstances include situations when permitted or required by law or when necessary to protect the property, interests and rights of BDH-BRC and any BDH-BRC Affiliates, our employees, donors, or others. If this happens, we will not share more personal information than is reasonably required to fulfill that particular purpose.


Other than as listed above, we may, with your implied or express consent, share or disclose your personal information outside of BDH-BRC, in accordance with applicable laws.
PERSONAL INFORMATION OUTSIDE OF CANADA
We or our service providers may access, process or store your personal information outside of the jurisdiction where we are located and where you reside. As a result, when your personal information is used or stored in a jurisdiction other than where you are residing, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction. Regardless of the company or person who processes your information and where it is processed, we will take steps to protect your information in accordance with applicable data protection laws and this Policy.
THIRD PARTIES & THIRD PARTY WEBSITES
Third parties that you connect with directly through hyperlinks or other information provided on our Site may collect, use or disclose your personal information, or link and combine information about you to other personal information they may have collected on you, to achieve their own goals and purposes.
When personal information is collected by any such third parties, BDH-BRC does not collect, use or disclose such information, which is subject to the privacy policies of the third party organization. We do not control the collection, use or disclosure of such personal information and BDH-BRC encourages you to review the privacy policies of such third party organizations.
HOW DOES BDH-BRC STORE AND SAFEGUARD MY INFORMATION?
We have adopted physical, technological and organizational processes and procedures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used.
We will store your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Please note, however, that most of the personal information collected, used and disclosed by BDH-BRC concerns the deceased. This information is historical in nature, and is stored and made accessible in perpetuity for future generations. For example, we may make information about the deceased accessible on our Site, including funeral and monument unveiling times, the date of death, burial location and a photo of the monument. 
WHAT IS "PHISHING"?
"Phishing" is a scam designed to obtain personal information. If you receive an e-mail which appears to be from BDH-BRC requesting any personal information, please do not respond. We do not request any personal information by e-mail. Note that for certain programs, you may receive an e-mail inviting you to provide certain information through an online platform. Please ensure that the address is legitimate and not a "Phishing" scam. If you are uncertain, please contact our privacy officer.
CHILDREN
In light of the importance of protecting children's privacy, we do not intend the Site for child audiences, and we do not seek to purposely collect, process or use on the Site any information relating to an individual whom we know to be under 14 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that his or her child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and/or to require that it be deleted from our records. In such a case we ask that the parent or guardian of the child contact  us at the contact information provided in the "Contacting Us" section below for such purpose.
HOW DOES BDH-BRC MANAGE CONSENT, AND HOW DO I EXERCISE MY CHOICES?
By accessing the Site, donating funds, purchasing floral arrangements, purchasing burial rights at BDH-BRC,  responding to surveys or emails or otherwise providing information to us in connection with our programs, events, services or initiatives, you are providing your consent to the collection, use and disclosure of personal information as set out in this Policy. In some cases, your consent may be "implied", i.e., your action or inaction at the point of collection, use or sharing of your personal information is interpreted as evidence of consent.
We will generally obtain consent when we want to use personal information for a new purpose or for a purpose other than those stated at the time of collection in this Policy or in the terms and conditions of a specific program, event, fundraising campaign, service or survey that you applied to, signed up for, or participated in. Your consent can be withdrawn at any time, except in limited circumstances, including legal or regulatory requirements or as a result of your contractual obligations with us.
If you choose not to provide us with certain personal information or if you withdraw your consent, where such withdrawal is available, you may not be able to use, obtain or participate in the programs, events, opportunities to donate, services, surveys or information that you requested or that could be offered to you.
If you have already consented to the collection, use and/or disclosure of your personal information, you may subsequently withdraw your consent at any time, subject to legal or regulatory requirements or contractual obligations and reasonable notice, by contacting our privacy officer in the manner described in the section entitled "Contacting us" below. Our privacy officer will also be able to provide you with more information regarding the implications of withdrawing consent.
In respect of requests not to receive promotional communications from us, you may withdraw consent by following the "unsubscribe" instructions provided in any promotional communications sent to you, or by contacting us in the manner described in the section entitled "Contacting us" below. It may take up to ten (10) days to process your request, during which period you may continue to receive communications from BDH-BRC or the BDH-BRC Organization.
We use technologies to manage your interactions with our Site and to enhance your experience, such as cookies. You may delete or disable certain of these technologies via your browser.  Please refer to your browser instructions or help screen to learn more about how to block, delete and manage cookies on your computer or mobile device. We may also use third parties (e.g., web companies or social media platforms) that use certain technologies to analyze your browsing behaviour as you visit our Site. You can manage your privacy preferences with respect to certain third parties by using the functionality within their platforms. Please note that disabling, blocking or deleting some of these technologies, such as cookies, may cause you to lose the functionality of certain features on our Site.
HOW CAN I ACCESS OR CHANGE MY PERSONAL INFORMATION?
You are entitled to request access to, and, if necessary, correct your personal information collected by us. In order to make such a request, please contact our privacy officer in writing (see "Contacting us" below). It is your responsibility to provide accurate, correct and complete information.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
PRIVACY POLICY CHANGES
If we decide to change our Policy, we will post these changes on the Site so that you can be updated as to what information we gather, how that information may be used and whether (and how) it may be disclosed to any third parties. If the changes we make are significant, we will provide a more prominent notice when required by applicable laws. By continuing to use our services after the modified version of the Policy has been posted or you have been informed of such update, you agree to be bound by all such changes unless you advise us in writing, by phone or by e-mail that you wish to withdraw your consent in accordance with the procedures provided in this Policy. If you do not agree to the changes in our Privacy Policy, it is your responsibility to stop using our services. It is your obligation to regularly review this Policy to ensure that you read, understand and agree to the latest version of the Privacy Policy. The "Effective Date" at the top of the Privacy Policy indicates when it was last updated.
CONTACTING US
If you have any questions about how we handle your personal information or wish to make a complaint, please contact us as indicated below. 
[Privacy Officer] Jonathan Wise 
5015 de la savane,
Montreal, Quebec, H4w 3J9
514-735-4696 ext. 2102 or [email protected]